Google Tag Manager
The Google Tag Manager manages tags (code elements on the website) that are used to measure traffic and visitor behaviour, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize the website.
Google Attribution
Google Attribution offers us the possibility to evaluate the data of Google Analytics and Google Adwords bundled in one tool.
Feedback Service Usabilla
On this website, we use the service "Usabilla for Websites" provided by Usabilla B.V. (Rokin 16, 1012 KR Amsterdam, Netherlands, hereinafter referred to as "Usabilla"). Usabilla collects feedback from website visitors to enable us to analyse and improve the use of our website and any errors that may occur. If a user uses the feedback button displayed on the website or uses another type of feedback option, cookies are set on his or her computer and the user's browser establishes a direct connection to the server of Usabilla. Usabilla collects information such as the type of device and operating system and stores it in a user profile. In addition, so-called custom variables are processed, which help us to further optimise the website and can provide us with more background information. Information such as the origin of the traffic (did you reach our website via a search engine or by entering the URL?) or the number of items in the shopping cart is processed. We process your data exclusively in anonymised form, so that no personal reference can be made. Further data such as the Email address and information in the feedback free text field, which can be used to establish a personal reference, are only collected if you provide them actively and voluntarily. The cookie is only set when the user clicks on the corresponding button. The legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. f GDPR, as we have a legitimate interest in analysing any errors that occur and thus improving our website. If you decide to provide us with personal data, we will store it for a period of 6 months and then delete it in accordance with data protection regulations. You can then object to the collection by deleting and blocking the cookie from your browser. However, this only applies until you click on a feedback button again. You can find further information here
https://usabilla.com/privacy.